A Portfolio and blog for Mustafa Kurtuldu

Information Design

The Design Scales

It’s on info graphics, maps, signage and even those little instructional maps you get with your Kinder Surprise. Information design is everywhere but if done correctly you wouldn’t even notice it. And that’s the point as its purpose is to convey a message. But you should never be aware that it has been ‘designed’.

That’s because driving at 100 miles an hour (or 70 if you’re ‘normal’) on the motorway you need to know which lane to take in order to …